(Lebanon, NH – July 21, 2025) – Travelers under 35 are more than twice as likely to use artificial intelligence (AI) tools to plan trips than travelers over 55, according to the Global Rescue Summer 2025 Traveler Safety and Sentiment Survey. While AI is making inroads among all age groups, younger respondents are driving adoption, comfort, and experimentation.

Only 24% of all travelers said they have used AI to help plan a trip. But age was a defining factor:

  • 40% of travelers under 35 said they have used AI tools, compared to 34% of travelers aged 35–54, and just 20% of those 55 and older.
  • Non-US respondents were 40% more likely to use AI tools than US respondents (30% vs. 21%).

Among those using AI, the most popular applications were itinerary planning (75%) and general research (71%). Restaurant recommendations (37%) and translation (25%) were also common, particularly among non-US travelers, who were 64% more likely to use AI for translation than Americans (34% vs. 21%). Travelers under 35 were also significantly more likely to use AI for lodging (40% vs. 29% average), visa information (38% vs. 19%) and safety advice (35% vs. 20%).

“AI is transforming how travelers research and prepare for trips, and the next generation of globetrotters is embracing it fully,” said Dan Richards, CEO of The Global Rescue Companies and a member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “But adoption still depends on trust and reliability, especially in high-stakes situations.”

When asked whether the AI tools were useful:

  • 79% of users said the tools were either ‘very’ or ‘mostly’ useful.
  • Younger travelers reported the highest satisfaction, with 85% of those under 35 rating the tools favorably.
  • Women were slightly less satisfied than men, with 26% rating tools “very useful” compared to 32% of men.

Trust remains a key issue:

  • Only 7% of travelers trust AI to provide accurate travel advice “almost always.”
  • A majority (46%) said they trust it “most of the time,” while 40% said “some of the time.”

Travelers were split on whether they would trust AI in an emergency while abroad. Just 30% said yes, while 33% said no and 37% were unsure. Travelers under 35 were the most confident (28%), while those over 55 were the least (29%). Interestingly, 58% of travelers under 35 said they would not trust AI in an emergency, nearly double the overall average.

Despite these concerns, interest in using AI for future trips remains high:

  • 89% of all travelers said they were “very likely” or “likely” to use AI again.
  • Travelers under 35 were the most likely to say “very likely” (38%), followed by travelers aged 35–54 (36%).
  • Women were slightly less enthusiastic, with only 28% saying “very likely,” compared to 33% of men.

When asked whether they prefer AI or human travel recommendations, half of all respondents said they prefer a blend of both. Only 4% prefer AI alone, while 45% prefer human input. Women were 25% more likely than men to prefer human recommendations (53% vs. 43%), while non-US travelers were more open to combining both sources (56% vs. 48% of US travelers).

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For more information contact:
Bill McIntyre | Email: bmcintyre@globalrescue.com | Phone: +1 202.560.1195

About the Global Rescue Traveler Sentiment and Safety Survey

Global Rescue, the leading travel risk and crisis response provider, surveyed more than 2,900 current and former members between June 24–30, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.

About Global Rescue

Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. Global Rescue provides best-in-class services that identify, monitor and respond to client medical and security crises. Global Rescue has provided medical and security support to its clients, including Fortune 500 companies, governments and academic institutions, during every globally significant crisis of the last two decades. For more information, visit www.globalrescue.com.