(Lebanon, NH – October 21, 2025) – Nearly two decades after the Transportation Security Administration (TSA) introduced its 3.4-ounce liquids restriction, a majority of global travelers say it’s time for a change. According to the latest Global Rescue Fall 2025 Traveler Safety and Sentiment Survey, nearly two-thirds (63%) of the world’s most experienced travelers responding to the survey believe the TSA should revise its liquids limit, while only 12% said it should remain in place.

The TSA recently eased its shoe-removal requirement at security checkpoints and is now considering adjustments to the liquids rule — a policy review that travelers appear eager to embrace. Support for change is strongest among US travelers (65%) and men (65%), compared to 57% of non-US respondents and 59% of women. Women and non-US travelers were also more likely to be unsure, with 27–28% saying they “don’t know,” compared to 23% of men and US respondents.

“The liquids rule has been one of the longest-standing frustrations for travelers and the data show that the majority now see it as outdated,” said Dan Richards, CEO of The Global Rescue Companies and member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “Travelers are looking for a balance between convenience and safety that reflects current technology and screening capabilities.”

Among those who support revising the rule, more than half (56%) favored raising the limit to 12 ounces, enough for everyday items like sunscreen, shampoo or baby formula. Another 27% said it should be raised to 32 ounces, while 13% supported removing the limit entirely.

US travelers are especially likely to prefer moderate reform: 62% favor the 12-ounce limit, compared to 38% of non-US travelers, who are more likely to support larger or unlimited allowances (40% and 18%, respectively). Women were more likely than men to favor no limit (16% vs. 12%) but less likely to support the 32-ounce threshold.

For the minority who oppose any change, security remains the primary concern. Roughly 61% of all “no” respondents said higher limits would increase risk, while 44% of women—compared to 32% of men—worried travelers might abuse the new rule.

When asked about how a higher limit would affect the travel experience, most travelers saw both benefits and trade-offs. The top expected benefits were:

  • Greater convenience (59%)
  • Less plastic waste (37%)
  • Improved customer satisfaction (37%)

At the same time, nearly three in ten travelers (28%) expect longer screening times and one in four anticipate more spills or messes. Women were more likely than men to highlight environmental benefits (46% vs. 34%) and to expect longer security lines (32% vs. 28%).

“Travelers want smarter security, not simply more of it,” Richards said. “Advances in scanning and detection should allow for both safety and convenience without forcing passengers to give up common travel items.”

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For more information, contact:

Bill McIntyre | Email: bmcintyre@globalrescue.com | Phone: +1 202.560.1195

About the Global Rescue Traveler Sentiment and Safety Survey

Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,600 current and former members between October 7–13, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.

About Global Rescue


Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. For more information, visit www.globalrescue.com.